Huffy Green Machine Old and New?

Huffy Green Machine Commercial

First off sorry I couldn't upload the video directly onto this page, for some reason Youtube was not wanting to work for me. I came across this commercial when I passed by my brother while he was watching television. I thought that it was a kind of interesting commercial at first because of the way that Huffy presents the old fashion record player as the area where the kid on his Green Machine comes out of. After thinking about how weird it was to use something so old fashion in a commercial that was most likely targeting children ages 6 to 12 or something along those lines (because of the new Jr. title) but then I realized that they might also want to be targeting the parents of the children.

With their use of the record player in the beginning, which was most likely used to bring back old, happy memories from their childhood, and the male adult in the beginning who set the kid (most likely his son) down in the first place. By doing this they hope to show that if parents buy this product for their children then they will be able to have a better connection with them, have something to talk about with them and be able to connect back to their childhood. There is also the possibility of connecting with those parents who are in denial about the technology that the world has today and are always wanting their children to go and play outdoors instead of being inside on the computer or what not. Huffy is saying that if the parents buy there children the Green Machine then they will no longer want to play/use technology as much and begin to spend more of their time outdoors.

Along with this major focus on parents in the beginning of the commercial Huffy's advertisement is really focusing the most on the kids. If kids see the commercial they are probably going to focus more on the "cool" music and the "cool" kid who's riding the Green Machine. By focusing on the kid's "cool factor" Huffy is definitely telling their younger audience that if they buy their newest Green Machine product (the Jr. size) then they will be the popular kids at school and who doesn't want to be popular or have friends to talk to at school or anywhere else.

Ultimately this one commercial fills several needs. The need to feel safe is present in their parent audience because the kid in the commercial is wearing wrist guards,a helmet, and even goggles to protect him from any accident. Parents will not feel that their children will be the most protected if they use a Green Machine. Then, on the younger audiences side they try to fill the need for attention by dressing their child actor in bright clothes, on a bright green Green Machine. They make it seem that if the kids ride it then they will stand out from the rest of their peers (and stand out in a good way). This need is filled by Huffy through the use of Gestalt" Subliminal Persuasion technique because of their use of the bright colors that draw the eye to their product.