The Newest Disease: Newphoria

The anti virus software, Norton, has begun to advertise more often with their newest ad which is campaigning to spread the awareness of Newphoria. Obviously this is not an actually disease/symptom or anything to be careful of, it is simply their way of saying that even with all the newest devices that are constantly being created and then outdone with another model, we must still be careful of the potential threat of viruses, hacking, and so forth. Instead of listing off the outcomes of these cyber threats and try to warn people about these viruses straight up they use the Wit and Humor Technique to try and get people's attention.And think about it, if Norton had decided to just try and get our business by just telling us the facts, how many of us would actually listen? It's more probable that we would all just turn the page of the magazine or simply just not pay attention to it (depending on where we are).



The use of Wit and Humor really allows them to connect, in a way, with the audience. They can get them to become somewhat aware of the threats around them by making them laugh at the randomness of Newphoria. In addition to this Norton doesn't just stick with Newphoria ad. Instead they mix it up, creating different people with different personalities (or so it seems) so that they can continue to entertain people while hitting a larger audience because of the different aspect of each advertisement.

Besides the Wit and Humor Technique that Norton uses they also aroused the need to fell safe. They made it seem as if there are still diseases that we are all unaware of but we won't need to worry about if we have Norton. They try and make it seem obvious to their audiences that their anti virus software is the best and can protect us from anything whether it be on our phone, laptops, IPads, etc. so we'll no longer have to worry about any of that and can finally begin to move on and do the things that we want to do.

Finally, from what I saw of the new Norton Multi-Device ads, they use the Magic Ingredients Technique within many of the advertisements. At the bottom of most of the Newphoria ads they write, in small faded print, what Newphoria really is (or technically isn't) and how Norton can help protect all of our devices because they have discovered the Multi-Device technology which they, and only they, are now allowing us to use to ensure that all our new, precious devices can stay safe from cyber threats.

By combining all of these needs and techniques together into one ad Norton is able to successfully advertise their product because it gives their audience something to not only laugh about but also think about and maybe even worry that they aren't as safe as they should be.