Lowe's has always worked hard to try and compete against the other huge companies, like Home Depot, that and make it seem as if home projects can be extremely easy if we just go to one of their stores first. to be completely honest I had always thought that, based off of their commercials, Home Depot was the better place to go if one wanted to do something at all project-like but this Lowe's commercial really made me rethink that.

To think that this one commercial could make me completely rethink what I had previously known as fact. I just thought that this commercial perfectly encompassed everything that a amateur home designer would want. Something to make all the work incredible easy while still having the finally product look just like they had initially intended. I thought that it was great that they stealthily incorporated Lowe's items into commercial so that it wasn't just some random woman doing some weird magic. This really just made sure that their audiences were aware that they were watching a Lowe's commercial and not some one else's. Along with this the self satisfied little smile that the woman has on her face at the end once everything has been laid down perfectly is just icing on the cake. It makes us think that whatever project we do using Lowe's products will come out just as perfect as we had first envisioned.

Lowe's uses the Plain Folks in this specific commercial, which makes it seem as if they work well with everyone and can help us all succeed. By using an ordinary woman who doesn't seem to be really special in any way they hope to focus on the fact that any one can do what they want and that it doesn't matter who you are within society. Along with this we see that her house is really nothing special and isn't some giant mansion or what not and that even her yard was a completely neglected waste land that no one had worried about until she had decided to go to Lowe's.

They also use the Simple Solutions Technique to try and make themselves look even more appealing. By focusing on both the woman and the yard that she is working on they show that she becomes happy as she works with Lowe's and that the garden to become happy in a sense as she does so. Now Lowe's is addressing to issues, or consumer bases. First is the people who just want to do some work on their property to make their house just look better. This is an obvious group of people but they are often drawn to other businesses just as I was. The other group is those who are unhappy with their lives at this moment and need a pick me up. Lowe's is telling them "Hey instead of falling into depression or starting to just aimlessly wander why don't we keep those hands busy?" They show that by working on your house or yard with Lowe's you can actually become happier and gain a sense of entitlement.

Finally, Lowe's uses a small bit of the Wit and Humor Technique to try and further their happiness/satisfaction point. By having the woman simply reach in a grab a rug of perfectly preserved gardens and lawns. As she spreads it out over the lawn and everything falls perfectly into place their audience is caught by the absurdity of what's happening and chuckle (or giggle whatever you prefer) to themselves while thinking about how amazing it would be if they would simply lay down a garden rug and completely redo their desolate waste land in an instant. This thought changes into curiosity as they begin to think more and more about what they just saw until eventually they are pulled by this wanting to Lowe's where they can finally see for themselves this "magic" that can be done for them as well.