Is Food Actually That Good Or Is It All A Cover Up?

I've thought of this many times before when I see food commercials. They always make the food product look so good, so absolutely perfect that it's hard for us to resist the temptation. But it never really turns out to be as good as it looked in the ad that we had previously looked at. I remember seeing something before (sorry I can't remember what exactly it was) about how food producers spend a lot of time on their commercials picking the best fries, the best swirl of ice cream and so forth. In fact they even said that sometimes the food in the picture isn't even real and is actually a sculpture of some sort that has been made to their ideal product appearance. Now I don't know how true all of this was but at the time it seemed pretty convincing and just straight up logical.

So all this brings us to the McDonald's, or should I say McCafe's, coffee advertisements. How much time did they spend on just these two cups of coffee? The whipped cream? Even the chocolate drizzled on top? Right now, in this picture it looks like these to cups would be the most delicious thing in the world. But once you get one will it actually look like that? Will they spend the same amount of effort to reach perfection for OUR cup of coffee as they did in the ad? Of course not. They want us to believe that they will and that every one of their products is complete perfection but that just isn't true. Of course I'm not completely hating on these ads, I actually think that they work quite well. In fact I would go so far as to say that these ads use the Need for Aesthetic Sensations in their audiences. It seems that the need for perfection is present in so many of our minds today that even the most simplest of things, like a cup of coffee, can attract us. Because of these thoughts we can event think that a McCafe coffee is a beautiful art, in a sense which leads us to wanting it even more.

This specific McDonald's ad uses Magic Ingredients in their ad by saying that they use "rich melted caramel" in a "Mocha Bliss" that is surrounded in a "cloud of chocolate." They make it seem as if all of these ingredients are uniquely theirs and that because of this they have created something that is better than all others. This is how they compete with big organizations like Starbucks, by appealing to their audiences and apparently giving them something that no one else is offering. Do you honestly believe that other coffee places don't have pretty much the exact same drink? Chances are that they probably do but they just aren't advertising it like this. It's because of these secret but not so secret ingredients that so many of us buy so much food that we see in ads or on commercials.

Along with this Magic Ingredient Technique that is used in McDonald's coffee advertisement they also take advantage of the Glittering Generalities technique to create even more curiosity, and thus attraction, to their product. By using terms like "cloud of chocolate" one can only think of the immense amounts of chocolate that must be contained within these drinks. Added on top of these strange phrases that are meant to entice their audience they also focus a lot on the font a positioning of their words. By using the different writing styles they bring the audiences attention to these strange and enticing phrases which only makes us want it more. In all everything in these ads are directed towards us purchasing their foods and drinks...even the words themselves.